CASE STUDY : Equilibrium Products
Sector: Animal Care
Objective: Produce a high quality box for marketing purposes
Calderstone service: Presentation Packaging
The story:
The company designs innovative products with the wellbeing of the horse foremost in mind across seven ranges including leg protection, sun and fly protection and an award winning massage and magnetic therapy range. Their focus as horse owners has been to deliver and develop hard working products that really make a difference.
Equilibrium Products needed to send out catalogues, and a stand on which to display them, direct to their distributors.
For Equilibrium we printed in 4-colour proves and matt laminated to give a real up-market feel. In this case the box was used for promotional purposes and contained a branded mug, pen, pad plus some tea bags, biscuits and a new Trade Catalogue.
Equilibrium’s objectives were
- To act as a reminder, to re-engage with some retailers who may not stock their full range
- To thank their premier stockists
- To engage with new customers
Thank you for supplying our presentation boxes. We were really impressed with the quality of the product and the service from Calderstone. We’ve received such lovely comments from our clients who have received their parcels. Thanks for all your help!
Laura Cutter, Marketing Manager, Equilibrium Products Ltd
