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Direct Mail

Direct mail, even in this world of e-shots and digital marketing, is still vitally important and it’s easy to see why.

If you want to promote your products and services then you’re going to have to inform people that you exist! You tell us that you feel that many e-shots are simply deleted so where does that leave you? You can advertise, of course, but it was Lord Leverhulme who famously said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half”.

So let’s consider, or even re-consider, direct mail.

According to a study by the Direct Marketing Association (DMA) 79% of consumers act on direct mail immediately. Nearly half of those surveyed opted to retain printed items they received, whilst 57% declared printed marketing to be the ‘most trustworthy’ of all the media channels (from “From letterbox to Inbox 2013”). Also of note was a tendency for consumers to visit a brand’s website in response to direct mail rather than responding to an e-shot.

So how are we going to help you? Well it depends on your own level of expertise and how much you want us to assist.

If you know exactly your objectives, have an idea of the content of the mailer and its response mechanism, then we can discuss your specifications and let you have some costs.

Call us now on 020 8391 3001.

If, on the other hand, you’d appreciate a little more guidance then let’s discuss what you’re trying to achieve. We have over 20 years’ experience in handling direct mail projects so our wealth of knowledge ensures we can solve any issues you may have. We can walk you through the whole process from initial design concepts, selecting the most appropriate paper stocks, choosing one or a number of separate inserts, decide how will recipients respond and what envelopes should be used.

Would you like to send a covering letter? Have you thought of using a clear polywrap rather than an envelope? How about putting a special promotion on the carrier sheet? And, most important, how much is the postage going to cost? We have answers to all these points and, especially, can advise on the discount available to you for postage

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