If you are looking to engender brand loyalty, promote a new product or service, reward staff or need clothing for an event or exhibition, then promotional gifts and branded merchandise can be very effective.
Research would suggest that branded promotional products are second only to TV advertising in people’s perception of which media has the best ability to stimulate recall of a product, brand or service.
We have the expertise to help you choose exactly the right promotional product for your needs.
We will advise you on how to supply artwork and provide you with visuals. Where appropriate, we will send you product samples for you to approve. From sourcing a single gift to managing a large campaign, we can help and this case study illustrates our commitment to service.
With a range of over 50,000 ideas Calderstone is able to supply pretty much any product for promotional marketing.
However, before looking at these ideas it is best to think of your objective for branded merchandise, who the recipients are likely to be and what would they find useful. We can then work through products and samples to perfectly hone the ideal gift for your customers or prospects.
The graphic below provides an insight into some of the key areas we believe you should consider when making decisions on how to make use of promotional merchandise products:
A survey by the BPMA indicates that branded promotional merchandise can benefit a brand. Here is a synopsis of their results:
- 66% of participants claimed they could recall the brand on the promotional product received with the past 12 months.
- The ROI on promotional products delivered a better return on investment than radio and outdoor advertising, and is equal to TV and print.
- 79% would be likely to do business with the company again.
- Most participants (87%) kept a promotional item for longer than a year!
- About half (56%) said their impression of the company improved after receiving a branded promotional gift.
- When it comes to how long a promotional product is kept, mugs were reported to be kept longer than any other promotional item.
- When it comes to longevity, a good portion of them – 87% – said they kept a promotional item for longer than a year and 30% keep promotional products up to 4 years.
- The impact of these products on recipients is great. They can recall the specific type of product received and also remember the brand name or name of the company for a long period of time after receiving it.
- In fact, over 94% of those who participated in the research study said that they do not forget the advertiser or the product advertised.
To find out how Calderstone can help you develop your promotional product strategy why not get in touch on 020 8391 3001 or submit an enquiry form.
Conference & exhibition
Popular products for exhibitions are branded shopper bags but here’s a tip for you. Ensure yours is the biggest bag so all the others are put in it and it is your brand that is carried round the exhibition! Other ideal products include branded water bottles, conference folders, lanyards, badges and sweets.
A simple T shirt can be very cost effective in getting your message out there. We supply more up-market polo shirts, sweatshirts, fleeces and jackets. Why not have some baseball caps produced or, for special events, bespoke ties or cufflinks for unique occasions? We also supply workwear and hi-visibility jackets.
Desk & office
Get your name in front of people as they work at their desks then they will always have your name in front of them. Popular products include calculators, phone holders, docking stations, coasters, mousemats, rulers and writing equipment.
Tools & torches
Delight your customers with the gift of a torch! We supply a comprehensive range which includes Magilites. Other ideas include Swiss Army knives, tool kits and radiator keys. How about a handy tape measure, screwdriver or complete tool set for your customers? Every time these are used your name will be visible!
Food & drink
We supply branded water, mints, bags of sweets, boxes of chocolates, cookies and lollies. You might also consider popcorn, ice-cream and cool boxes. Great ideas to promote your company!
If you are organising a golf event then we can supply everything from ball markers, golf balls, tees and, of course, golf umbrellas. All can be branded with company logo and printed in your company colours. Make yours a golf day to be remembered!
Always a favourite because they are always used. Think how much tea and coffee is drunk in the workplace each day. Have your company name and logo reproduced on earthenware mugs, china mugs or travel mugs and give people the opportunity to see your brand all day!
Badges, balloons, keyrings, coasters, magnets, bottle openers, iPad/tablet cases – just a few of the items we produce that can be branded with your company logo, name and any special message.
We supply a huge range of pens from simple non-retractable ballpens to luxury pen sets, eco-pens to metal pens which are ideal for engraving. You can also choose from an impressive range of highlighters, mechanical pencils and pencil cases – great, cost effective gifts that are really appreciated
Recycled & eco products
To promote your eco-friendly credentials why not give away sports bags, shopping bags, keyrings and even ice-scrapers and calculators – all eco-friendly.
An ideal gift that can be used as an award or to promote your company. Stop watches, silicon watches, wall clocks, world time clocks, travel alarm clock and even recycled wall clocks – all can be branded with your name and logo. Great ideas to get your name on people’s wrists or on their walls. Every time they check the time they are reminded of you!
Health and care
Show you care! Have your logo reproduced on pedometers, first aid kits, fitness products and thermometers. Guaranteed feel-good factor!