When it comes to product packaging, staying ahead of trends is important if you want to stand out. From colours to graphics, there’s always something that is new to consider. For 2017, the movement has been towards eco-friendly packaging and packaging boxes.
Many companies are starting to realise the value of sustainability throughout their business, and also the importance it holds for their corporate social responsibility. With the environment struggling to cope with the increasing amount of materials ending up in landfill, it is time for modern businesses to do something about it.
Using recyclable materials
There are a number of ways in which packaging can be considered environmentally friendly. Perhaps the most obvious way is to use recyclable materials such as cardboard or paperboard. Even plastic, which has long been seen as a ‘bad’ material, can often be recycled nowadays or fashioned into new items. You may find that you pay a slight premium to use recycled materials given the amount of processing they will have gone through, but often this is money well spent. It is always worth speaking with your packaging supplier to find out what they can offer, and what the sources of these materials are. It is also hugely beneficial if your product and its packaging can be recycled after its use to continue this positive lifecycle.
Using sustainable materials
Another way of improving your packaging is through using sustainable materials. This may include printing using organic dyes that don’t include harmful chemicals or printing on dye-free paper. These are less troublesome to the environment and leave less destruction behind them. It can also be a big selling point for many consumers who are now actively looking for packaging and products made from natural materials that are showing an awareness of the world around them. You may be able to find ink that has been made using foods or paper that has not been made through destroying the rainforest. This is something you can include in your marketing to promote the efforts you are going to.
Cut down the amount of packaging material used
Another consideration is to trim the fat, so to speak, on the amount of packaging you use. This could involve getting rid of unnecessary boxes or putting more items into one box. It may involve creating custom packaging boxes that are designed to use fewer materials yet fit your product more efficiently. It can also help you to distribute your products more efficiently, with more items able to fit into vans for delivery. It is about being creative, thinking of how your packaging can remain useful and effective, but without compromising the quality of the product or the environment.
HOW YOUR PACKAGING INFLUENCES BUYER BEHAVIOUR INFOGRAPHIC
Your product packaging design can the one thing that makes your product stand out on shelves. You want to grab buyer attention and provide the right messages to ensure your branding is memorable. What’s more important, the colour? material? images? We’ve put together a detailed infographic featuring the latest statistics of how consumers are influenced by packaging.
CALDERSTONE
To maximise the effectiveness of your product packaging you need to speak to the experts… and you’re in the right place!
To find out more about how we can help ensure your brand stands out please contact us or call 020 8391 3001. We’d be delighted to help you.