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Month: November 2014

“The pen is mightier than the sword …”

So wrote the English author Edward Bulwer-Lytton in 1839 in his play Richelieu; Or The Conspiracy, perhaps building on Napoleon Bonaparte’s quote: Il n’y a que deux puissances au monde, le sabre et l’esprit : à la longue, le sabre est toujours vaincu par l’esprit … which translates as “There are only two powers in the…

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The importance of getting your point of sale material right

Retailers face numerous challenges – declining margins, stiff competition, rising staff costs, increasing rents, knowing what to stock and when, shrinkage, getting the pricing right, on-line issues, dealing with multi-channels, escalating consumer demands … the list goes on and on. And once all these issues have been solved – or at least grappled with –…

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