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Month: January 2018

How to develop the objectives of your direct mail marketing campaign

In order to succeed in an increasingly competitive business environment, you need to ensure that your direct mail marketing campaign is up to scratch. To help you do this, you need to be doing something that too few of your competitors are doing, which is developing clear objectives. This approach of identifying your objectives and…

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5 direct mail mistakes and how to avoid them

In a world where direct mail doesn’t always have the best connotations, it’s more important than ever to get your direct marketing campaign right first time. With so many direct mail companies out there, how can you be sure you’re getting the right advice for your audience? At Calderstone, we’ve summed up the five biggest…

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Why add promotional pens to your marketing strategy?

If you are planning your marketing and promotional strategy for the year ahead, then it’s time to consider how branded pens can help you with your delivery. Let’s take a look at some of the main benefits: Promotional Pens Are Cost-effective Promotional pens are highly cost-effective and can represent an excellent choice for smaller businesses…

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Catalogue Binding Options: Achieve a perfect finish

Making sure that your catalogue not only looks inviting, but also won’t fall to bits after a couple of uses is always a priority. The key to creating a robust catalogue that can withstand repeated use is to ensure that the binding is tough enough to cope with the demands made upon it. To create…

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