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Direct mail metrics to measure your response rates

With all the different modern channels customers can be contacted via, direct mail can seem a blast from the past. However, nothing could be further from the truth! It is actually thought that direct mail marketing is one of the best ways to connect with your customers in a more personal, trustworthy way. Although the…

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The different types of direct mail marketing formats

Despite a continuing focus on digital marketing strategies, direct mail still boasts plenty of benefits for businesses, particularly if you’re looking to tie elements of a marketing campaign together. The tangible nature of direct mail means you can place your promotional message directly in the hands of your target audience, but with different direct marketing…

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Our top tips for designing printed brochures

Printed brochures can be great for promoting your brand, irrespective of whether you sell direct to consumers or to other businesses. Designing a brochure takes time and effort, though, and should be correctly targeted to meet the demands of your audience. Designing outstanding brochures The following tips will help ensure your brochure stands out: 1….

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Boost retail sales with engaging point of sale displays

A well-laid out retail store is more than capable of attracting customers and enticing them to buy, but there is extra profit to be made by using attractive and eye-catching items at the point of sale (POS) to encourage last-minute purchases or highlight new products and discounts. Even if only 10 customers spend an extra…

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Growing your business with custom promotional packaging

Have you ever wondered why certain products fly off the supermarket shelves, while others spend weeks gathering dust? It’s likely due to the company’s use of promotional packaging. Promotional packaging can make or break the success of your product, as it is one of the key reasons a consumer will choose to make a purchase….

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How direct marketing design affects response rates

You’ve sculpted the best product or created the ultimate business and now it’s time to promote it. You want to promote your product, introduce a new service, promote a great offer and more. But, which is the best method of communication to use? Direct mail advertising can play a significant role in the success of…

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Make your exhibition a success with promotional giveaways

Exhibitions are a fantastic way to help market your company and grow your customer base. And giving out free branded merchandise is certainly one of the best ways to spend your exhibit budget and help amplify the results you get from the day. So here are 4 top tips for making effective use of promotional…

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How personalised gifts help build your branding

Businesses are confronted with many options to help build their branding, but one method that offers great potential is the use of personalised gifts. Build Loyalty Personalised corporate gifts are greatly appreciated by clients and customers, as it shows that a business has gone to the extra time, effort and expense of individualising a gift…

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How to define the target audience of your direct mail campaign

Whatever you’re selling, a direct mail campaign remains one of the most effective ways to communicate and market your products to your customers. However, in order to maximise sales, you need to have a clear understanding of who you’re selling to and why your product delivers on their needs, wants and expectations. Effective direct mail…

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How to develop the objectives of your direct mail marketing campaign

In order to succeed in an increasingly competitive business environment, you need to ensure that your direct mail marketing campaign is up to scratch. To help you do this, you need to be doing something that too few of your competitors are doing, which is developing clear objectives. This approach of identifying your objectives and…

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