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How personalised gifts help build your branding

Businesses are confronted with many options to help build their branding, but one method that offers great potential is the use of personalised gifts. Build Loyalty Personalised corporate gifts are greatly appreciated by clients and customers, as it shows that a business has gone to the extra time, effort and expense of individualising a gift…

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How to define the target audience of your direct mail campaign

Whatever you’re selling, a direct mail campaign remains one of the most effective ways to communicate and market your products to your customers. However, in order to maximise sales, you need to have a clear understanding of who you’re selling to and why your product delivers on their needs, wants and expectations. Effective direct mail…

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How to develop the objectives of your direct mail marketing campaign

In order to succeed in an increasingly competitive business environment, you need to ensure that your direct mail marketing campaign is up to scratch. To help you do this, you need to be doing something that too few of your competitors are doing, which is developing clear objectives. This approach of identifying your objectives and…

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5 direct mail mistakes and how to avoid them

In a world where direct mail doesn’t always have the best connotations, it’s more important than ever to get your direct marketing campaign right first time. With so many direct mail companies out there, how can you be sure you’re getting the right advice for your audience? At Calderstone, we’ve summed up the five biggest…

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Why add promotional pens to your marketing strategy?

If you are planning your marketing and promotional strategy for the year ahead, then it’s time to consider how branded pens can help you with your delivery. Let’s take a look at some of the main benefits: Promotional Pens Are Cost-effective Promotional pens are highly cost-effective and can represent an excellent choice for smaller businesses…

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Catalogue Binding Options: Achieve a perfect finish

Making sure that your catalogue not only looks inviting, but also won’t fall to bits after a couple of uses is always a priority. The key to creating a robust catalogue that can withstand repeated use is to ensure that the binding is tough enough to cope with the demands made upon it. To create…

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The different point of sale materials and displays

Point of sale displays are a must-have for any retailer regardless of your industry. They are a fantastic way to boost your profit margins on a sale by cross-selling or up-selling relevant products. POS displays can be used in a variety of ways and there are a number of solutions that could easily accommodate the…

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5 printed business essentials your business must have

In an increasingly digital world, many businesses are failing to realise the continued importance of printed marketing literature. It is still an incredibly effective way of increasing the awareness of your brand and for improving relationships with customers. To help make sure you have everything you need, here are 5 printed business essentials. Logo Before…

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How great packaging leads to greater sales

When you’re selling a product, if the branding and product packaging aren’t eye-catching, enticing and of a high quality, then no one will ever buy or try it. Packaging is a vital part of marketing, since it’s often the last ‘advertisement’ a person will see for your product as they browse different selections, before deciding…

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New survey recognises print’s value with younger consumers

Whether you call them the ‘younger generation’ or ‘millennials’, the fact is that this age group is continually cited for being constantly glued to their mobile devices. While it may be true that digital media is the prefered mode of information consumption for the younger audience, there is new evidence which suggests that print media…

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