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How do I make a print catalogue?

A printed catalogue is a comprehensive listing of products enabling a user/reader to easily find an item of interest, normally with some supporting information. The Purpose of a Print Catalogue Although the catalogue promotes the organisation it is from, its prime purpose is to engage the reader and influence a buying decision.  Often a product…

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What is a print catalogue?

A print catalogue, unlike a brochure, is a comprehensive listing of products enabling a user/reader to easily find an item of interest, normally with some supporting information. What is the purpose of a Print Catalogue? Although the catalogue promotes the organisation it is from, its prime purpose is to engage the reader and influence a…

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How direct marketing design affects response rates

You’ve sculpted the best product or created the ultimate business and now it’s time to promote it. You want to promote your product, introduce a new service, promote a great offer and more. But, which is the best method of communication to use? Direct mail advertising can play a significant role in the success of…

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Make your exhibition a success with promotional giveaways

Exhibitions are a fantastic way to help market your company and grow your customer base. And giving out free branded merchandise is certainly one of the best ways to spend your exhibit budget and help amplify the results you get from the day. So here are 4 top tips for making effective use of promotional…

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How personalised gifts help build your branding

Businesses are confronted with many options to help build their branding, but one method that offers great potential is the use of personalised gifts. Build Loyalty Personalised corporate gifts are greatly appreciated by clients and customers, as it shows that a business has gone to the extra time, effort and expense of individualising a gift…

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How to define the target audience of your direct mail campaign

Whatever you’re selling, a direct mail campaign remains one of the most effective ways to communicate and market your products to your customers. However, in order to maximise sales, you need to have a clear understanding of who you’re selling to and why your product delivers on their needs, wants and expectations. Effective direct mail…

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How to develop the objectives of your direct mail marketing campaign

In order to succeed in an increasingly competitive business environment, you need to ensure that your direct mail marketing campaign is up to scratch. To help you do this, you need to be doing something that too few of your competitors are doing, which is developing clear objectives. This approach of identifying your objectives and…

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5 direct mail mistakes and how to avoid them

In a world where direct mail doesn’t always have the best connotations, it’s more important than ever to get your direct marketing campaign right first time. With so many direct mail companies out there, how can you be sure you’re getting the right advice for your audience? At Calderstone, we’ve summed up the five biggest…

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Why add promotional pens to your marketing strategy?

If you are planning your marketing and promotional strategy for the year ahead, then it’s time to consider how branded pens can help you with your delivery. Let’s take a look at some of the main benefits: Promotional Pens Are Cost-effective Promotional pens are highly cost-effective and can represent an excellent choice for smaller businesses…

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Catalogue Binding Options: Achieve a perfect finish

Making sure that your catalogue not only looks inviting, but also won’t fall to bits after a couple of uses is always a priority. The key to creating a robust catalogue that can withstand repeated use is to ensure that the binding is tough enough to cope with the demands made upon it. To create…

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