Exhibitions are a fantastic way to help market your company and grow your customer base. And giving out free branded merchandise is certainly one of the best ways to spend your exhibit budget and help amplify the results you get from the day. So here are 4 top tips for making effective use of promotional products at your next exhibition.
Think about keeping your promotional giveaways simple
When it comes to promotional products, there’s no point in trying to reinvent the wheel. Simple but functional products like pens, notepads and bags are still incredibly effective as they serve a useful role for the customer you are targeting. There is no need to spend over-the-odds on hand-made bespoke giveaway products that will get used once and are then never looked at again. Stick to something genuinely useful and you’re onto a winner.
Make your brand stand out
This is one of the most crucial things to consider when designing your promotional products and business gifts. They need to highlight your brand simply and clearly. This usually means including your logo and a key slogan or your website. Including a limited amount of very useful information is the best way to make your brand stand out on the item.
Consider the environment
People are increasingly aware of the environmental impact we are having, and exhibitions are traditionally a breeding ground for wasteful excess. Well, by choosing to purchase some environmentally friendly promotional gifts, you can make your brand stand out as one that cares and is willing to think a little differently from the masses.
Ensure your gifts are good quality
The promotional products you give out are essentially an extension of your brand. The idea is that people will find them useful and will use them for some time to come. So make sure they are of good quality, as poor quality items will not highlight your brand in the most positive light possible.
Here at Calderstone, we are experts in producing high-quality, targeted and personalised corporate gifts for use at exhibitions. You can get started by viewing the range of promotional products we have available. If you have any questions or would like to request a quote from us, then do not hesitate to get in touch.
To maximise the effectiveness of your print marketing & design you need to speak to the experts… and your in the right place.
To find out more about how we can ensure your brand stands out please contact us or call 020 8391 3001. We’d be delighted to help you.