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Month: January 2017

The purpose of promotional products (5 – 8)

  Let’s consider the next four potential reasons why you might be considering using promotional merchandise, and look at each in turn in a little more detail.  As we’ve indicated, each of these scenarios requires careful thinking, and potentially different types of merchandise. What about engendering team spirit? You could be at a team-building event,…

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The purpose of promotional products (1 – 4)

  Let’s consider four potential reasons why you might be considering using corporate gifts as part of your marketing strategy, and look at each in turn in a little more detail.  As we’ve indicated, each of these scenarios requires careful thinking, and potentially different types of promotional products. You could be exhibiting at a show,…

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What is the purpose of promotional products?

  When talking about goals (and here we mean the objective type of a goal, as opposed to the football type!) it’s often said that if you haven’t got one, not only will you not know if you’ve achieved it or not, but it’s highly likely that you won’t!  There’s an element of tortology in…

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A guide to selecting the best promotional products

  You’ve recognised the benefits of promotional merchandise, and you’ve decided that it’s high time that you decided to try it out.  Easy, isn’t it?  There are numerous places where you can source things like memory sticks, pencils, mugs, bags, and so on – the list is a long one! – so all you need…

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