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Direct Marketing

How direct marketing design affects response rates

You’ve sculpted the best product or created the ultimate business and now it’s time to promote it. You want to promote your product, introduce a new service, promote a great offer and more. But, which is the best method of communication to use? Direct mail advertising can play a significant role in the success of…

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How to define the target audience of your direct mail campaign

Whatever you’re selling, a direct mail campaign remains one of the most effective ways to communicate and market your products to your customers. However, in order to maximise sales, you need to have a clear understanding of who you’re selling to and why your product delivers on their needs, wants and expectations. Effective direct mail…

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How to develop the objectives of your direct mail marketing campaign

In order to succeed in an increasingly competitive business environment, you need to ensure that your direct mail marketing campaign is up to scratch. To help you do this, you need to be doing something that too few of your competitors are doing, which is developing clear objectives. This approach of identifying your objectives and…

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5 direct mail mistakes and how to avoid them

In a world where direct mail doesn’t always have the best connotations, it’s more important than ever to get your direct marketing campaign right first time. With so many direct mail companies out there, how can you be sure you’re getting the right advice for your audience? At Calderstone, we’ve summed up the five biggest…

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Reasons direct mail is critical in B2B and B2C marketing

In an increasingly digital world, it is easy for businesses to get caught up with new marketing trends, instead of traditional methods. For a much longer period of time, direct mail marketing was critical to business success but, with evolving trends, many come to assume that these methods are outdated. However, it is not so…

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Is direct mail marketing still effective in 2017?

With an ever-greater dependency on technology in our lives and easier and more affordable access to digital marketing practices, it’s easy to understand why businesses come to shy away from direct mail practices. Why go for the more expensive old-fashioned method of marketing, when your customer is spending more and time in front of their…

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Net Promoter Score

Back in September we wrote an article on customer satisfaction and the Net Promoter Score (NPS) – a measurement mechanism that organisations use to determine how satisfied their clients are, which is as a consequence a lead indicator of their future buying habits. There are numerous such mechanisms for measuring customer satisfaction.  What’s great about…

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The Effectiveness Of Database Driven Marketing

Let’s start by considering what it actually is.  Essentially, it’s a highly effective method of targeted marketing to existing and/or potential clients.  Effective because each campaign is tailored to the recipients in terms of content and timing, and is often part of a phased programme leading to a specific “event” or deadline.  The delivery method…

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Net Promoter Score

The Holy Grail …  We’ve all experienced it, good and bad.  We’ve all talked about it (especially when it was bad).  Customer satisfaction, where it begins and where it ends.  Not just because ultimately our customers pay our bills, and pay for us, but because it’s absolutely and fundamentally obvious – if we treat our…

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