Catalogue Printing

A printed catalogue is a comprehensive listing of products enabling a user/reader to easily find an item of interest, normally with some supporting information. The Purpose of a Print Catalogue Although the catalogue promotes the organisation it is from, its prime purpose is to engage the reader and influence a buying decision.  Often a product…

A print catalogue, unlike a brochure, is a comprehensive listing of products enabling a user/reader to easily find an item of interest, normally with some supporting information. What is the purpose of a Print Catalogue? Although the catalogue promotes the organisation it is from, its prime purpose is to engage the reader and influence a…

A catalogue is all about making things easier for customers. From an easy reference point to product descriptions and a route to purchase, a catalogue is intended to give a customer everything they need to browse and buy. But designers risk detracting from the effectiveness of a catalogue as a marketing tool if they make…

Marketing and eCommerce has adopted a thoroughly multi-channel approach in the modern world. We have enhanced measurement and targeting capabilities that have supercharged our marketing efforts, and eCommerce is showing no signs of slowing down any time soon. One might question the place of printed catalogues in a modern marketing plan, but catalogue printing never…

  You’ve thought about everything very carefully, and our catalogue is now ready – wonderful news! So now you have the final decision to make – and it’s a very important one too.  How do you distribute it?  After all, there’s no point in having a brilliant catalogue if the right people don’t see it…

  All of your hard work is now complete, and you’re left with (almost) the final choice – which printing technique to use?  There are several options available, and much will depend upon the size of your print run, the design and the catalogue binding that you’ve chosen, the paper and/or card that you’ve selected,…

  We’ve seen that something like 60% of online shoppers get their ideas from catalogues first, and that roughly a third of these have the printed catalogue on hand when they go online to make their purchase … so it’s clearly important that how and where to order is included in a very obvious and…

  A picture paints a thousand words, it is said.  We’ve seen that the copy is all important, but the photograph or image or diagram helps the reader to visualise the product and therefore understand exactly what they are thinking of buying.  Just imagine trying to describe (and sell) a model of a car without…

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The binding is not to be under-estimated.  Catalogues of a certain size dictate what binding is to be used, in fact, but that aside we need to ask ourselves how long-lasting and durable we want the catalogue to be, how and where it will be stored and referenced, and how we intend it to be…