Month: August 2017

Point of sale displays can be a critical influence on the decision making process of a consumer in the moments before they take the step to purchase. As a marketer, it is a chance to feed key information into the customer journey, direct a customer towards any special offers or promotions, and reinforce brand loyalty,…

A catalogue is all about making things easier for customers. From an easy reference point to product descriptions and a route to purchase, a catalogue is intended to give a customer everything they need to browse and buy. But designers risk detracting from the effectiveness of a catalogue as a marketing tool if they make…