Month: August 2014

Do they work? Most of us have done it.  Been to an event or an exhibition or a hotel or a conference and picked up or been given small gifts – pens, folders, cups, t-shirts, bags – the list of possibilities is a long one. But why?  Most of us already have enough pens, folders,…

Does anyone read manuals any more? That question was a bit tongue-in-cheek, but I’m sure we’ve all bought a new fancy electronic device at some point and tried to make it work without reading the manual.  Males of our species are allegedly even “worse” at this than females.  One wonders how many clock/timers on DVD…

Promoting yourself properly – “brand awareness” It’s the Holy Grail (of publicity) isn’t it?  To project the right image, to the right people, who want to buy your products and services.  And since people began thinking about such things, they’ve been asking themselves the simple question – how? The marketers tell us we need a…

There was an article in a cycling magazine a few months ago where the author began by describing how it felt when he first fell in love – how it was an all-consuming feeling, how he couldn’t bear to be parted from his loved one.  I remember thinking, what has this got to do with…