Call Us

Call Martin Bender now to have a chat about your requirements
or talk through your ideas.

Let’s see how we can help you.

020 8391 3001

Month: November 2017

How great packaging leads to greater sales

When you’re selling a product, if the branding and product packaging aren’t eye-catching, enticing and of a high quality, then no one will ever buy or try it. Packaging is a vital part of marketing, since it’s often the last ‘advertisement’ a person will see for your product as they browse different selections, before deciding…

Read More

New survey recognises print’s value with younger consumers

Whether you call them the ‘younger generation’ or ‘millennials’, the fact is that this age group is continually cited for being constantly glued to their mobile devices. While it may be true that digital media is the prefered mode of information consumption for the younger audience, there is new evidence which suggests that print media…

Read More

How point of sale displays can increase sales

You’ve put everything into designing a compelling product range which is targeted to appeal to existing customers, as well as attract new ones. You’ve executed a marketing campaign which has spread awareness of your product or service. You’ve even conducted customer research in order to ensure you are continually meeting and exceeding expectations. So don’t…

Read More

Top things your promotional packaging must do

Shoppers don’t make rational, informed decision when they are purchasing products; rather they make snap decisions. According to studies, on average, customers only read seven words in an entire shopping trip, meaning that most of their buying comes from shapes, colour and familiarity, and 85% of consumers name colour as an important factor in why…

Read More

How colour affects the performance of your promotional packaging

It’s hardly a secret that the packaging of your products will have a massive effect on buyer behaviour. In fact, around 75% of all products are ignored and, for those that are spotted, the consumer only gives around 90 seconds of thought before deciding to buy or not. For this reason, when designing product packaging,…

Read More