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Month: February 2018

How direct marketing design affects response rates

You’ve sculpted the best product or created the ultimate business and now it’s time to promote it. You want to promote your product, introduce a new service, promote a great offer and more. But, which is the best method of communication to use? Direct mail advertising can play a significant role in the success of…

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Make your exhibition a success with promotional giveaways

Exhibitions are a fantastic way to help market your company and grow your customer base. And giving out free branded merchandise is certainly one of the best ways to spend your exhibit budget and help amplify the results you get from the day. So here are 4 top tips for making effective use of promotional…

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How personalised gifts help build your branding

Businesses are confronted with many options to help build their branding, but one method that offers great potential is the use of personalised gifts. Build Loyalty Personalised corporate gifts are greatly appreciated by clients and customers, as it shows that a business has gone to the extra time, effort and expense of individualising a gift…

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How to define the target audience of your direct mail campaign

Whatever you’re selling, a direct mail campaign remains one of the most effective ways to communicate and market your products to your customers. However, in order to maximise sales, you need to have a clear understanding of who you’re selling to and why your product delivers on their needs, wants and expectations. Effective direct mail…

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