Month: September 2017

The right packaging can take a product from good to great and, more importantly, from the shelf or web page into your customer’s basket. We’ve put together some tips, below, for making sure your product is presented at its best. The basics: what’s the purpose of the packaging? Consider what the purpose of the packaging…

Your brand packaging is a fantastic way to instantly grab your potential customer’s attention in a crowded marketplace. In fact, it is possibly one of the most important ways of doing so. Although we’re always told not to judge a book by its cover, when people are scouring the shelves for what they want to…

Though there’s plenty of talk about whether or not print is dead, the fact remains that few things are able to capture the imagination of your target market than brochures. You cannot close or minimise the window of a brochure, change the channel, or block its advertising. You don’t have to type in its URL…

With an ever-greater dependency on technology in our lives and easier and more affordable access to digital marketing practices, it’s easy to understand why businesses come to shy away from direct mail practices. Why go for the more expensive old-fashioned method of marketing, when your customer is spending more and time in front of their…