Month: October 2014

Let’s start by considering what it actually is.  Essentially, it’s a highly effective method of targeted marketing to existing and/or potential clients.  Effective because each campaign is tailored to the recipients in terms of content and timing, and is often part of a phased programme leading to a specific “event” or deadline.  The delivery method…

In an earlier article we talked about the wonderful sport of cycling and all the reasons we do it – for health, fitness, social reasons, competition, and personal challenge – to say nothing of the sheer joy of freewheeling down a steep hill as fast as you can.  We decided to omit mention of the…