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Month: October 2017

Reasons direct mail is critical in B2B and B2C marketing

In an increasingly digital world, it is easy for businesses to get caught up with new marketing trends, instead of traditional methods. For a much longer period of time, direct mail marketing was critical to business success but, with evolving trends, many come to assume that these methods are outdated. However, it is not so…

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Examples of environmentally friendly packaging

When it comes to product packaging, staying ahead of trends is important if you want to stand out. From colours to graphics, there’s always something that is new to consider. For 2017, the movement has been towards eco-friendly packaging and packaging boxes. Many companies are starting to realise the value of sustainability throughout their business,…

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Why you should be sending branded business gifts this Christmas

The old cliche that Christmas is a time for giving still holds true in the business and corporate world. Personal gift recipients are often known to tell you that you shouldn’t have, but would be truly upset if you didn’t! It might be unusual to start this subject with a negative thought, but what might…

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The different types of promotional packaging

If you’re looking to impress your potential customers or provide an eye-catching display, promotional packaging is an excellent way to start. Offering personalisation and something a bit unusual on anything from box packaging to presentation packaging, you can set your brand apart with the way you package your product. If you’re thinking about getting into…

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Five ways packaging colour affects product sales

Did you know that a product’s packaging drives 37% of sales, making it more successful than online reviews, advertising and recommendations? While all these methods are important when it comes to sales, many companies may not have considered quite how important the effect of well-designed product packaging is. There are many ways to ensure you…

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