Print

Whether you call them the ‘younger generation’ or ‘millennials’, the fact is that this age group is continually cited for being constantly glued to their mobile devices. While it may be true that digital media is the prefered mode of information consumption for the younger audience, there is new evidence which suggests that print media…

A small digression for starters.   Lots of people mix up the spellings of stationery and stationary.  The easiest way to remember is this: stationEry is used for Envelopes and stationAry for stAying still.  We’re always here to help! Having cleared that up, why do businesses need branded corporate stationery, particularly in our digital age when…

Whether you are looking to have a large run of high-end brochures produced with fancy finishes and trims, or a rapid turnaround set of business cards for a forthcoming event, there are always good reasons to choose your local printing firm. Here are five of our favourites! 1. Personal service Local printing services will invariably…

We all have to make them, all the time.  Big, momentous decisions and small, relatively inconsequential decisions. Well, the good news is that there are no terrible choices to be made while reading this article – although we will be showing you how you can make the right choice when it comes to paper samples…

It’s been almost a year since we commenced this series of articles, and we’ve covered a wide range of interesting topics including cycling (which resonates as the Tour de France has just finished), graphic design, promotional products, “Net Promoter Score” (which measures Customer Satisfaction, and which we’re proud to say Calderstone scores very highly on)…

In a recent article we talked about how adding a sense of anticipation and excitement to the presentation of your products can – if done well – impress and tantalise customers … and make them yearn for more.  And of course this is exactly the kind of response that you’re looking for! But why does…

Calderstone is 25 years old this year – a fact certainly worth reflecting on … and definitely worth celebrating!  25 years is a very long time to have spent consistently delivering innovative solutions and outstanding customer service – a record we’re very proud of. And we never rest on our laurels – we strive for…

In our last article we discussed what we mean by “quality” when we think about presentation packaging – how to add to the sense of anticipation and excitement – and we came up with a simple check-list of things to consider. In this article we’re going to take a look at specifically how we might…

Is it the anticipation?  The excitement?  The sense of wonder?  Of mystery?  Surprise?  Whatever it is, the feeling you get when you have something to open – especially if you don’t know exactly what it is or what it looks like – is a truly marvellous one. We’re all familiar with this feeling, of course,…

In a previous article we took a quick look at the history of printing and its interesting evolution to where we are today – with several different printing techniques in widespread use.  These include silk screen, letterpress and gravure, and more commonly digital, litho and web offset, and we provided a brief introduction to the…