You’ve recognised the benefits of promotional merchandise, and you’ve decided that it’s high time that you decided to try it out. Easy, isn’t it? There are numerous places where you can source things like memory sticks, pencils, mugs, bags, and so on – the list is a long one! – so all you need to do is quickly find a supplier and place the order …
But wait a minute. How do you know whether you’re choosing the right items? After all, what works in one marketplace may not work in another. How well do you know what your customers and potential customers will like and use? Do you have any hard statistics on effectiveness? And what about timing? Quality? And the all important customer service?
Sure, it’s possible to cut some corners and do it cheaply – but will this route give you the results that you want? Ironically, this may end up costing you even more – and not just in hard cash but in missed opportunity! Wouldn’t it be far better to talk to experts? People who not only provide quality products backed up by exceptional customer service, but the right products at the right time for the right target audience.
People who will help you understand what, specifically, you’re trying to achieve – and who will be able to guide you through the entire process. Starting with the overall objective, brainstorming ideas, selecting the portfolio, project managing the operation, analysing the results, and sitting down with you to refine and improve upon what you’ve already achieved.
We believe that’s the right way to do it. We use valuable research data from the BPMA (British Promotional Merchandise Association) but we use it wisely … and we use it in conjunction with expertise gained from years of successful marketing using promotional merchandise.
We’ll be writing a series of articles taking you through every step on the journey; guiding you through the important decisions; offering advice when you have options; and ensuring that you make the right choices. Click on the Infographic below to see all the areas which we’ll be covering, and how we’ll approach them.
We’ll look at the purpose of the exercise; the relevance of the merchandise to your target audience; how you can get the most from your allocated budget (i.e. the biggest “bang for your bucks”); how you want it produced; how many you want; and when you want them.
We’ll show you how you can maximise the return on your investment, and get the results you’re looking for. And it all starts with the right supplier …
You can click here to learn more about many of the brilliant promotional products that we have, here for our home page, or if you wish to contact us use the contact form or call us any time on 020 8391 3001 and we’ll be delighted to help you!