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The Effectiveness Of Database Driven Marketing

Let’s start by considering what it actually is.  Essentially, it’s a highly effective method of targeted marketing to existing and/or potential clients.  Effective because each campaign is tailored to the recipients in terms of content and timing, and is often part of a phased programme leading to a specific “event” or deadline.  The delivery method…

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What Comes Down Must Go Up

In an earlier article we talked about the wonderful sport of cycling and all the reasons we do it – for health, fitness, social reasons, competition, and personal challenge – to say nothing of the sheer joy of freewheeling down a steep hill as fast as you can.  We decided to omit mention of the…

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How to take full advantage of Web to Print technology

I’ve heard of ‘Web to Print’ or ‘Self-Service Print’.  What is it? Very simply, it’s a web-based technology that automates and streamlines the printing process, reducing delays and errors, minimising costs, and maximising efficiencies. The client designs and specifies their printing requirements on-line – often via a secure portal and/or using pre-agreed templates – this…

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Net Promoter Score

The Holy Grail …  We’ve all experienced it, good and bad.  We’ve all talked about it (especially when it was bad).  Customer satisfaction, where it begins and where it ends.  Not just because ultimately our customers pay our bills, and pay for us, but because it’s absolutely and fundamentally obvious – if we treat our…

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The value of promotional gifts

Do they work? Most of us have done it.  Been to an event or an exhibition or a hotel or a conference and picked up or been given small gifts – pens, folders, cups, t-shirts, bags – the list of possibilities is a long one. But why?  Most of us already have enough pens, folders,…

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Print for Education

Does anyone read manuals any more? That question was a bit tongue-in-cheek, but I’m sure we’ve all bought a new fancy electronic device at some point and tried to make it work without reading the manual.  Males of our species are allegedly even “worse” at this than females.  One wonders how many clock/timers on DVD…

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The importance of superb brochure design

Promoting yourself properly – “brand awareness” It’s the Holy Grail (of publicity) isn’t it?  To project the right image, to the right people, who want to buy your products and services.  And since people began thinking about such things, they’ve been asking themselves the simple question – how? The marketers tell us we need a…

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The beauty of bicycles

There was an article in a cycling magazine a few months ago where the author began by describing how it felt when he first fell in love – how it was an all-consuming feeling, how he couldn’t bear to be parted from his loved one.  I remember thinking, what has this got to do with…

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