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In order to succeed in an increasingly competitive business environment, you need to ensure that your direct mail marketing campaign is up to scratch. To help you do this, you need to be doing something that too few of your competitors are doing, which is developing clear objectives. This approach of identifying your objectives and…

In a world where direct mail doesn’t always have the best connotations, it’s more important than ever to get your direct marketing campaign right first time. With so many direct mail companies out there, how can you be sure you’re getting the right advice for your audience? At Calderstone, we’ve summed up the five biggest…

If you are planning your marketing and promotional strategy for the year ahead, then it’s time to consider how branded pens can help you with your delivery. Let’s take a look at some of the main benefits: Promotional Pens Are Cost-effective Promotional pens are highly cost-effective and can represent an excellent choice for smaller businesses…

Making sure that your catalogue not only looks inviting, but also won’t fall to bits after a couple of uses is always a priority. The key to creating a robust catalogue that can withstand repeated use is to ensure that the binding is tough enough to cope with the demands made upon it. To create…

Point of sale displays are a must-have for any retailer regardless of your industry. They are a fantastic way to boost your profit margins on a sale by cross-selling or up-selling relevant products. POS displays can be used in a variety of ways and there are a number of solutions that could easily accommodate the…

In an increasingly digital world, many businesses are failing to realise the continued importance of printed marketing literature. It is still an incredibly effective way of increasing the awareness of your brand and for improving relationships with customers. To help make sure you have everything you need, here are 5 printed business essentials. Logo Before…

When you’re selling a product, if the branding and product packaging aren’t eye-catching, enticing and of a high quality, then no one will ever buy or try it. Packaging is a vital part of marketing, since it’s often the last ‘advertisement’ a person will see for your product as they browse different selections, before deciding…

Whether you call them the ‘younger generation’ or ‘millennials’, the fact is that this age group is continually cited for being constantly glued to their mobile devices. While it may be true that digital media is the prefered mode of information consumption for the younger audience, there is new evidence which suggests that print media…

You’ve put everything into designing a compelling product range which is targeted to appeal to existing customers, as well as attract new ones. You’ve executed a marketing campaign which has spread awareness of your product or service. You’ve even conducted customer research in order to ensure you are continually meeting and exceeding expectations. So don’t…

Shoppers don’t make rational, informed decision when they are purchasing products; rather they make snap decisions. According to studies, on average, customers only read seven words in an entire shopping trip, meaning that most of their buying comes from shapes, colour and familiarity, and 85% of consumers name colour as an important factor in why…