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Catalogue Binding Options: Achieve a perfect finish

Making sure that your catalogue not only looks inviting, but also won’t fall to bits after a couple of uses is always a priority. The key to creating a robust catalogue that can withstand repeated use is to ensure that the binding is tough enough to cope with the demands made upon it. To create…

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The different point of sale materials and displays

Point of sale displays are a must-have for any retailer regardless of your industry. They are a fantastic way to boost your profit margins on a sale by cross-selling or up-selling relevant products. POS displays can be used in a variety of ways and there are a number of solutions that could easily accommodate the…

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5 printed business essentials your business must have

In an increasingly digital world, many businesses are failing to realise the continued importance of printed marketing literature. It is still an incredibly effective way of increasing the awareness of your brand and for improving relationships with customers. To help make sure you have everything you need, here are 5 printed business essentials. Logo Before…

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How great packaging leads to greater sales

When you’re selling a product, if the branding and product packaging aren’t eye-catching, enticing and of a high quality, then no one will ever buy or try it. Packaging is a vital part of marketing, since it’s often the last ‘advertisement’ a person will see for your product as they browse different selections, before deciding…

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New survey recognises print’s value with younger consumers

Whether you call them the ‘younger generation’ or ‘millennials’, the fact is that this age group is continually cited for being constantly glued to their mobile devices. While it may be true that digital media is the prefered mode of information consumption for the younger audience, there is new evidence which suggests that print media…

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How point of sale displays can increase sales

You’ve put everything into designing a compelling product range which is targeted to appeal to existing customers, as well as attract new ones. You’ve executed a marketing campaign which has spread awareness of your product or service. You’ve even conducted customer research in order to ensure you are continually meeting and exceeding expectations. So don’t…

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Top things your promotional packaging must do

Shoppers don’t make rational, informed decision when they are purchasing products; rather they make snap decisions. According to studies, on average, customers only read seven words in an entire shopping trip, meaning that most of their buying comes from shapes, colour and familiarity, and 85% of consumers name colour as an important factor in why…

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How colour affects the performance of your promotional packaging

It’s hardly a secret that the packaging of your products will have a massive effect on buyer behaviour. In fact, around 75% of all products are ignored and, for those that are spotted, the consumer only gives around 90 seconds of thought before deciding to buy or not. For this reason, when designing product packaging,…

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Reasons direct mail is critical in B2B and B2C marketing

In an increasingly digital world, it is easy for businesses to get caught up with new marketing trends, instead of traditional methods. For a much longer period of time, direct mail marketing was critical to business success but, with evolving trends, many come to assume that these methods are outdated. However, it is not so…

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Examples of environmentally friendly packaging

When it comes to product packaging, staying ahead of trends is important if you want to stand out. From colours to graphics, there’s always something that is new to consider. For 2017, the movement has been towards eco-friendly packaging and packaging boxes. Many companies are starting to realise the value of sustainability throughout their business,…

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