In an increasingly digital world, many businesses are failing to realise the continued importance of printed marketing literature. It is still an incredibly effective way of increasing the awareness of your brand and for improving relationships with customers. To help make sure you have everything you need, here are 5 printed business essentials.
Before you get started with any print materials, you first need to make sure you have a beautifully designed, custom logo. This should immediately create a sense of what sort of company you are, as well as highlight your trustworthiness. Your logo design will feature on all print materials you use, therefore it needs to be made with a design for print purpose in mind.
Brochures are a fantastic business tool, as they allow someone to physically sit down and go through what it is you offer. Having things on your website is great, but something tangible that people can hold is a powerful asset to be able to distribute.
A business card plays an important role in networking and building new client contacts. It is useful to remind people of exactly who you are and to let them know how to contact you. Better yet, they are extremely affordable to have printed, so there’s little excuse not to order some!
If your business attends any sort of exhibition or promotional event, then having give-away items customised with your branding is essential in helping you to stand out and be remembered. With such a wide range of printed promotional gifts available, you can personalise your very own range of items based on what your target customers will find most useful.
Branded stationery adds an air of sophistication and professionalism that is difficult for a small business to achieve. Printed letterheads, envelopes, presentation folders and compliment slips are always nice to have and will make your business seem even more established and trustworthy.
The first crucial element of any print marketing campaign is finding a trusted design and print supplier to create all of these tools for you. That’s where Calderstone comes in.
To maximise the effectiveness of your print marketing & design you need to speak to the experts… and you’re in the right place.
To find out more about how we can ensure your brand stands out please contact us or call 020 8391 3001. We’d be delighted to help you.