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How much budget should you allocate to promotional gifts?

  We’ve seen that there’s a vast range of promotional products available – with something for every conceivable opportunity – but you cannot escape the Return on Investment question.  In other words, what value will giving the products out deliver?  And intimately bound up with the answer to that question is, what will they cost?…

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How to select the right corporate gifts

  The sheer variety of promotional merchandise is staggering – there are so many different products to choose from that you are guaranteed to find something suitable.  There is a flip side to this though – with so much choice, how do you decide what’s best?  What’s ideal for one client may not be for…

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The purpose of promotional products (9 – 12)

  Let’s consider four further potential reasons why you might be considering using promotional merchandise, and look at each in turn in a little more detail.  As we’ve indicated, each of these scenarios requires careful thinking, and potentially different types of merchandise. 9. It could be something to leave a potential customer after a meeting…

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The purpose of promotional products (5 – 8)

  Let’s consider the next four potential reasons why you might be considering using promotional merchandise, and look at each in turn in a little more detail.  As we’ve indicated, each of these scenarios requires careful thinking, and potentially different types of merchandise. What about engendering team spirit? You could be at a team-building event,…

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The purpose of promotional products (1 – 4)

  Let’s consider four potential reasons why you might be considering using corporate gifts as part of your marketing strategy, and look at each in turn in a little more detail.  As we’ve indicated, each of these scenarios requires careful thinking, and potentially different types of promotional products. You could be exhibiting at a show,…

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What is the purpose of promotional products?

When talking about goals (and here we mean the objective type of a goal, as opposed to the football type!) it’s often said that if you haven’t got one, not only will you not know if you’ve achieved it or not, but it’s highly likely that you won’t!  There’s an element of tortology in this,…

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A guide to selecting the best promotional products

  You’ve recognised the benefits of promotional merchandise, and you’ve decided that it’s high time that you decided to try it out.  Easy, isn’t it?  There are numerous places where you can source things like memory sticks, pencils, mugs, bags, and so on – the list is a long one! – so all you need…

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Effective distribution in our Catalogue Design Guide

  You’ve thought about everything very carefully, and our catalogue is now ready – wonderful news! So now you have the final decision to make – and it’s a very important one too.  How do you distribute it?  After all, there’s no point in having a brilliant catalogue if the right people don’t see it…

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Catalogue Printing

  All of your hard work is now complete, and you’re left with (almost) the final choice – which printing technique to use?  There are several options available, and much will depend upon the size of your print run, the design and the catalogue binding that you’ve chosen, the paper and/or card that you’ve selected,…

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The Importance of the Call to Action in Catalogue Design

  We’ve seen that something like 60% of online shoppers get their ideas from catalogues first, and that roughly a third of these have the printed catalogue on hand when they go online to make their purchase … so it’s clearly important that how and where to order is included in a very obvious and…

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