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Why you should be sending branded business gifts this Christmas

The old cliche that Christmas is a time for giving still holds true in the business and corporate world. Personal gift recipients are often known to tell you that you shouldn’t have, but would be truly upset if you didn’t! It might be unusual to start this subject with a negative thought, but what might…

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The different types of promotional packaging

If you’re looking to impress your potential customers or provide an eye-catching display, promotional packaging is an excellent way to start. Offering personalisation and something a bit unusual on anything from box packaging to presentation packaging, you can set your brand apart with the way you package your product. If you’re thinking about getting into…

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Five ways packaging colour affects product sales

Did you know that a product’s packaging drives 37% of sales, making it more successful than online reviews, advertising and recommendations? While all these methods are important when it comes to sales, many companies may not have considered quite how important the effect of well-designed product packaging is. There are many ways to ensure you…

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How to choose the right packaging for your product

The right packaging can take a product from good to great and, more importantly, from the shelf or web page into your customer’s basket. We’ve put together some tips, below, for making sure your product is presented at its best. The basics: what’s the purpose of the packaging? Consider what the purpose of the packaging…

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How to use packaging to grab consumer attention

Your brand packaging is a fantastic way to instantly grab your potential customer’s attention in a crowded marketplace. In fact, it is possibly one of the most important ways of doing so. Although we’re always told not to judge a book by its cover, when people are scouring the shelves for what they want to…

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Brochure printing – what are the best options?

Though there’s plenty of talk about whether or not print is dead, the fact remains that few things are able to capture the imagination of your target market than brochures. You cannot close or minimise the window of a brochure, change the channel, or block its advertising. You don’t have to type in its URL…

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Is direct mail marketing still effective in 2017?

With an ever-greater dependency on technology in our lives and easier and more affordable access to digital marketing practices, it’s easy to understand why businesses come to shy away from direct mail practices. Why go for the more expensive old-fashioned method of marketing, when your customer is spending more and time in front of their…

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The key benefits of effective point of sale displays

Point of sale displays can be a critical influence on the decision making process of a consumer in the moments before they take the step to purchase. As a marketer, it is a chance to feed key information into the customer journey, direct a customer towards any special offers or promotions, and reinforce brand loyalty,…

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Top mistakes designers make when designing catalogues

A catalogue is all about making things easier for customers. From an easy reference point to product descriptions and a route to purchase, a catalogue is intended to give a customer everything they need to browse and buy. But designers risk detracting from the effectiveness of a catalogue as a marketing tool if they make…

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How to choose the right personalised gifts

With the massive range of personalised gifts that are available, how on earth do you choose the right one for the right marketing campaign or the right customer?  The choice can seem simply overwhelming at times – and remember that you want to differentiate yourselves from your competition, so you should try and think as…

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