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How colour affects the performance of your promotional packaging

It’s hardly a secret that the packaging of your products will have a massive effect on buyer behaviour. In fact, around 75% of all products are ignored and, for those that are spotted, the consumer only gives around 90 seconds of thought before deciding to buy or not. For this reason, when designing product packaging,…

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Reasons direct mail is critical in B2B and B2C marketing

In an increasingly digital world, it is easy for businesses to get caught up with new marketing trends, instead of traditional methods. For a much longer period of time, direct mail marketing was critical to business success but, with evolving trends, many come to assume that these methods are outdated. However, it is not so…

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Examples of environmentally friendly packaging

When it comes to product packaging, staying ahead of trends is important if you want to stand out. From colours to graphics, there’s always something that is new to consider. For 2017, the movement has been towards eco-friendly packaging and packaging boxes. Many companies are starting to realise the value of sustainability throughout their business,…

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Why you should be sending branded business gifts this Christmas

The old cliche that Christmas is a time for giving still holds true in the business and corporate world. Personal gift recipients are often known to tell you that you shouldn’t have, but would be truly upset if you didn’t! It might be unusual to start this subject with a negative thought, but what might…

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The different types of promotional packaging

If you’re looking to impress your potential customers or provide an eye-catching display, promotional packaging is an excellent way to start. Offering personalisation and something a bit unusual on anything from box packaging to presentation packaging, you can set your brand apart with the way you package your product. If you’re thinking about getting into…

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Five ways packaging colour affects product sales

Did you know that a product’s packaging drives 37% of sales, making it more successful than online reviews, advertising and recommendations? While all these methods are important when it comes to sales, many companies may not have considered quite how important the effect of well-designed product packaging is. There are many ways to ensure you…

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How to choose the right packaging for your product

The right packaging can take a product from good to great and, more importantly, from the shelf or web page into your customer’s basket. We’ve put together some tips, below, for making sure your product is presented at its best. The basics: what’s the purpose of the packaging? Consider what the purpose of the packaging…

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How to use packaging to grab consumer attention

Your brand packaging is a fantastic way to instantly grab your potential customer’s attention in a crowded marketplace. In fact, it is possibly one of the most important ways of doing so. Although we’re always told not to judge a book by its cover, when people are scouring the shelves for what they want to…

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Brochure printing – what are the best options?

Though there’s plenty of talk about whether or not print is dead, the fact remains that few things are able to capture the imagination of your target market than brochures. You cannot close or minimise the window of a brochure, change the channel, or block its advertising. You don’t have to type in its URL…

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Is direct mail marketing still effective in 2017?

With an ever-greater dependency on technology in our lives and easier and more affordable access to digital marketing practices, it’s easy to understand why businesses come to shy away from direct mail practices. Why go for the more expensive old-fashioned method of marketing, when your customer is spending more and time in front of their…

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