Engage

Of all the places where promotional products might be used, arguably it is in the office – and specifically on the desk – where they might be most regularly seen, and most used, and therefore most valuable. Think about your own desk, and the items that you see and use all the time.  Calculators, clocks,…

We’ve been talking a lot recently about why promotional products are so effective; we thought we’d spend a little time in this article giving you some additional market information before taking a brief look at how clothing can be very effectively used. Top selling promotional products by value In a 2014 survey of promotional product…

In our last article we talked about the element of surprise and the fact that it’s only possible to make a first impression once.  We’re continuing with this theme by considering the impact of promotional products, and in particular why they are so effective. We all like presents, of course, and we all like something…

In a recent article we talked about how adding a sense of anticipation and excitement to the presentation of your products can – if done well – impress and tantalise customers … and make them yearn for more.  And of course this is exactly the kind of response that you’re looking for! But why does…

Calderstone is 25 years old this year – a fact certainly worth reflecting on … and definitely worth celebrating!  25 years is a very long time to have spent consistently delivering innovative solutions and outstanding customer service – a record we’re very proud of. And we never rest on our laurels – we strive for…

In our last article we discussed what we mean by “quality” when we think about presentation packaging – how to add to the sense of anticipation and excitement – and we came up with a simple check-list of things to consider. In this article we’re going to take a look at specifically how we might…

Is it the anticipation?  The excitement?  The sense of wonder?  Of mystery?  Surprise?  Whatever it is, the feeling you get when you have something to open – especially if you don’t know exactly what it is or what it looks like – is a truly marvellous one. We’re all familiar with this feeling, of course,…

In a previous article we took a quick look at the history of printing and its interesting evolution to where we are today – with several different printing techniques in widespread use.  These include silk screen, letterpress and gravure, and more commonly digital, litho and web offset, and we provided a brief introduction to the…

What actually is graphic design? How about this definition for starters? “the art of communication, stylizing, and problem-solving through the use of type, space and image” Does this help us?  Let’s think about it.  The art of communication.  So far so good.  This tells us that we are talking about an art (not a science,…

Back in September we wrote an article on customer satisfaction and the Net Promoter Score (NPS) – a measurement mechanism that organisations use to determine how satisfied their clients are, which is as a consequence a lead indicator of their future buying habits. There are numerous such mechanisms for measuring customer satisfaction.  What’s great about…