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Why promotional packaging works so well

In a recent article we talked about how adding a sense of anticipation and excitement to the presentation of your products can – if done well – impress and tantalise customers … and make them yearn for more.  And of course this is exactly the kind of response that you’re looking for! But why does…

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Celebrating 25 Wonderful Years

Calderstone is 25 years old this year – a fact certainly worth reflecting on … and definitely worth celebrating!  25 years is a very long time to have spent consistently delivering innovative solutions and outstanding customer service – a record we’re very proud of. And we never rest on our laurels – we strive for…

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The importance of high quality presentation packaging – part 2

In our last article we discussed what we mean by “quality” when we think about presentation packaging – how to add to the sense of anticipation and excitement – and we came up with a simple check-list of things to consider. In this article we’re going to take a look at specifically how we might…

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The importance of high quality presentation packaging

Is it the anticipation?  The excitement?  The sense of wonder?  Of mystery?  Surprise?  Whatever it is, the feeling you get when you have something to open – especially if you don’t know exactly what it is or what it looks like – is a truly marvellous one. We’re all familiar with this feeling, of course,…

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“Even more on litho printing processes”

In a previous article we took a quick look at the history of printing and its interesting evolution to where we are today – with several different printing techniques in widespread use.  These include silk screen, letterpress and gravure, and more commonly digital, litho and web offset, and we provided a brief introduction to the…

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How influential is high quality graphic design?

What actually is graphic design? How about this definition for starters? “the art of communication, stylizing, and problem-solving through the use of type, space and image” Does this help us?  Let’s think about it.  The art of communication.  So far so good.  This tells us that we are talking about an art (not a science,…

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Net Promoter Score

Back in September we wrote an article on customer satisfaction and the Net Promoter Score (NPS) – a measurement mechanism that organisations use to determine how satisfied their clients are, which is as a consequence a lead indicator of their future buying habits. There are numerous such mechanisms for measuring customer satisfaction.  What’s great about…

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“Everything that you ever wanted to know about litho printing services …”

It’s probably no exaggeration to say that the invention of the printing press was one of the most important inventions in history, making it possible for books, newspapers, journals, and all varieties of reading materials to be produced quickly and in great numbers – promoting literacy throughout the world and providing incalculable pleasure to an…

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“The pen is mightier than the sword …”

So wrote the English author Edward Bulwer-Lytton in 1839 in his play Richelieu; Or The Conspiracy, perhaps building on Napoleon Bonaparte’s quote: Il n’y a que deux puissances au monde, le sabre et l’esprit : à la longue, le sabre est toujours vaincu par l’esprit … which translates as “There are only two powers in the…

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The importance of getting your point of sale material right

Retailers face numerous challenges – declining margins, stiff competition, rising staff costs, increasing rents, knowing what to stock and when, shrinkage, getting the pricing right, on-line issues, dealing with multi-channels, escalating consumer demands … the list goes on and on. And once all these issues have been solved – or at least grappled with –…

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