Promotional Gifts

In our last article we talked about the element of surprise and the fact that it’s only possible to make a first impression once.  We’re continuing with this theme by considering the impact of promotional products, and in particular why they are so effective. We all like presents, of course, and we all like something…

So wrote the English author Edward Bulwer-Lytton in 1839 in his play Richelieu; Or The Conspiracy, perhaps building on Napoleon Bonaparte’s quote: Il n’y a que deux puissances au monde, le sabre et l’esprit : à la longue, le sabre est toujours vaincu par l’esprit … which translates as “There are only two powers in the…

Do they work? Most of us have done it.  Been to an event or an exhibition or a hotel or a conference and picked up or been given small gifts – pens, folders, cups, t-shirts, bags – the list of possibilities is a long one. But why?  Most of us already have enough pens, folders,…