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Promotional Gifts

Managed Print Services for Promotional Products

  We’ve seen how many different types of promotional products are available, and we’ve looked at some of the decisions you have to make when considering which products to use for which campaigns and clients. The next thing to think about is, how, specifically, are you going to brand the product?  In other words, what…

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How much budget should you allocate to promotional gifts?

  We’ve seen that there’s a vast range of promotional products available – with something for every conceivable opportunity – but you cannot escape the Return on Investment question.  In other words, what value will giving the products out deliver?  And intimately bound up with the answer to that question is, what will they cost?…

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How to select the right corporate gifts

  The sheer variety of promotional merchandise is staggering – there are so many different products to choose from that you are guaranteed to find something suitable.  There is a flip side to this though – with so much choice, how do you decide what’s best?  What’s ideal for one client may not be for…

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The purpose of promotional products (9 – 12)

  Let’s consider four further potential reasons why you might be considering using promotional merchandise, and look at each in turn in a little more detail.  As we’ve indicated, each of these scenarios requires careful thinking, and potentially different types of merchandise. 9. It could be something to leave a potential customer after a meeting…

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The purpose of promotional products (5 – 8)

  Let’s consider the next four potential reasons why you might be considering using promotional merchandise, and look at each in turn in a little more detail.  As we’ve indicated, each of these scenarios requires careful thinking, and potentially different types of merchandise. What about engendering team spirit? You could be at a team-building event,…

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The purpose of promotional products (1 – 4)

  Let’s consider four potential reasons why you might be considering using corporate gifts as part of your marketing strategy, and look at each in turn in a little more detail.  As we’ve indicated, each of these scenarios requires careful thinking, and potentially different types of promotional products. You could be exhibiting at a show,…

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What is the purpose of promotional products?

When talking about goals (and here we mean the objective type of a goal, as opposed to the football type!) it’s often said that if you haven’t got one, not only will you not know if you’ve achieved it or not, but it’s highly likely that you won’t!  There’s an element of tortology in this,…

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A guide to selecting the best promotional products

  You’ve recognised the benefits of promotional merchandise, and you’ve decided that it’s high time that you decided to try it out.  Easy, isn’t it?  There are numerous places where you can source things like memory sticks, pencils, mugs, bags, and so on – the list is a long one! – so all you need…

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True or false?

snacking late at night leads makes you fatter bananas, aspirin, vegemite, fructose, glucose, artichoke, prickly pear and the drugs tropisetron and tolfenamic acid can be effective hangover cures sugar makes children hyperactive most body heat is lost through the head Most people would probably say that at least three of these are true – the…

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Houston, we have a problem

We recall with fondness some friendly banter a few years ago between leading icons of the IT and motor industries.  Those on the IT side of the fence were bemoaning the fact that cars hadn’t evolved sufficiently, and that their evolution was painfully slow when compared with that of computers.  They commented on the low-tech…

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