Author: calderstone

  You’ve thought about everything very carefully, and our catalogue is now ready – wonderful news! So now you have the final decision to make – and it’s a very important one too.  How do you distribute it?  After all, there’s no point in having a brilliant catalogue if the right people don’t see it…

  All of your hard work is now complete, and you’re left with (almost) the final choice – which printing technique to use?  There are several options available, and much will depend upon the size of your print run, the design and the catalogue binding that you’ve chosen, the paper and/or card that you’ve selected,…

  We’ve seen that something like 60% of online shoppers get their ideas from catalogues first, and that roughly a third of these have the printed catalogue on hand when they go online to make their purchase … so it’s clearly important that how and where to order is included in a very obvious and…

  A picture paints a thousand words, it is said.  We’ve seen that the copy is all important, but the photograph or image or diagram helps the reader to visualise the product and therefore understand exactly what they are thinking of buying.  Just imagine trying to describe (and sell) a model of a car without…

  Maecenas rutrum. Aliquam non ipsum egestas est feugiat aliquam. Aenean id nibh. Cras scelerisque purus sit amet commodo convallis mi risus elementum pede a consequat felis arcu non mauris. Phasellus suscipit mauris a dui. In hac habitasse platea dictumst. No, this isn’t a typographic error on a grand scale!  It’s to point out that…

The binding is not to be under-estimated.  Catalogues of a certain size dictate what binding is to be used, in fact, but that aside we need to ask ourselves how long-lasting and durable we want the catalogue to be, how and where it will be stored and referenced, and how we intend it to be…

  When we think of the importance of the design process we remind ourselves that you only make a first impression once, and that it’s essential to think differently in order to differentiate.  The same can be said of the formatting decisions that we make, which can help to make the finished article highly impactful…

  We’ve said it so many times, but unapologetically – you only make a first impression once!  Think about the implications of that statement for a few moments.  It’s said that most recruitment decisions are made within ten seconds of the interviewer meeting the candidate.  Google tells us that people look at web sites for…

  One size definitely does not fit all in catalogue design.  You need to think very carefully about who your target audience is, what is likely to inspire them to buy from you, and dovetail these considerations with what you are trying to sell. There are a number of factors when the target audience is…

  Why, in our super-efficient online era, would anyone read a printed catalogue?  Setting aside the cost of their production and distribution, tracking and analysing customer interactions with physical catalogues is much harder to achieve than it is via online advertising and e-commerce sites. And there’s no doubt that in terms of raw numbers fewer…