Author: calderstone

We all have to make them, all the time.  Big, momentous decisions and small, relatively inconsequential decisions. Well, the good news is that there are no terrible choices to be made while reading this article – although we will be showing you how you can make the right choice when it comes to paper samples…

snacking late at night leads makes you fatter bananas, aspirin, vegemite, fructose, glucose, artichoke, prickly pear and the drugs tropisetron and tolfenamic acid can be effective hangover cures sugar makes children hyperactive most body heat is lost through the head Most people would probably say that at least three of these are true – the…

We recall with fondness some friendly banter a few years ago between leading icons of the IT and motor industries.  Those on the IT side of the fence were bemoaning the fact that cars hadn’t evolved sufficiently, and that their evolution was painfully slow when compared with that of computers.  They commented on the low-tech…

Towards the end of last year we wrote an article entitled “The pen is mightier than the sword”, discussing the relevance of the pen in this digital age and its predicted demise (along with the unsupporting fact that fountain pen sales are on the increase!)  Whatever your views on the matter – and there is…

  We’ve said it before – but one of the joys of using promotional products to promote your brand positively is the creativity you can inject … and the vast range of products you can choose from! We’ve looked at many of them – now it’s time to delve into health and care products and…

It’s been almost a year since we commenced this series of articles, and we’ve covered a wide range of interesting topics including cycling (which resonates as the Tour de France has just finished), graphic design, promotional products, “Net Promoter Score” (which measures Customer Satisfaction, and which we’re proud to say Calderstone scores very highly on)…

The wonderful thing about promotional products is not only how creative you can be – and we’ve seen plenty of creativity! – but all the different environments where they can be used to promote your brand … from the desktop to the golf course and almost everywhere in between. One major area where they really…

In recent articles we’ve taken a look at a wide and interesting range of promotional products, designed to differentiate you positively and creatively from your competitors.  We’ve also discussed the importance of talking to genuine marketing experts, who will be able to guide you through all the options and help you make the right selections…

All of the promotional products that we’ve been looking at in recent weeks have one very important thing in common – they display your brand to your clients, and therefore keep you “front of mind”.  And we’ve seen some very creative and innovative ideas too, which will really help to differentiate you positively from your…

We’ve been looking at various kinds of promotional products in recent articles, the consistent message being that the more often you get your name in front of your clients and potential clients the more likely they are to remember you and buy from you. It’s one thing – and an important thing too – to be…