Author: calderstone

Point of sale displays can be a critical influence on the decision making process of a consumer in the moments before they take the step to purchase. As a marketer, it is a chance to feed key information into the customer journey, direct a customer towards any special offers or promotions, and reinforce brand loyalty,…

A catalogue is all about making things easier for customers. From an easy reference point to product descriptions and a route to purchase, a catalogue is intended to give a customer everything they need to browse and buy. But designers risk detracting from the effectiveness of a catalogue as a marketing tool if they make…

With the massive range of personalised gifts that are available, how on earth do you choose the right one for the right marketing campaign or the right customer?  The choice can seem simply overwhelming at times – and remember that you want to differentiate yourselves from your competition, so you should try and think as…

There is no doubt that corporate gifts are one of the most effective forms of advertising and promoting your brand.  Here’s a reminder of some statistics we’ve shown you before: around 80% of people like receiving promotional gifts 52% of people said that they felt more positively about a company after receiving a gift 50%…

A small digression for starters.   Lots of people mix up the spellings of stationery and stationary.  The easiest way to remember is this: stationEry is used for Envelopes and stationAry for stAying still.  We’re always here to help! Having cleared that up, why do businesses need branded corporate stationery, particularly in our digital age when…

Promotional products can be a highly cost-effective component of a wider marketing strategy, complementing other forms of advertising and raising brand awareness by keeping your company “front of mind”.  Let’s look at some figures. 178 per cent increase in trade-show traffic for companies that give out promotional gifts (Source: Exhibit Surveys) 62 per cent of…

We’ve mentioned previously that all types of advertising have their merits, and using a combination is often the most effective approach.  As we said recently the great advantage that promotional gifts have, over virtually all the others, is that they move your brand into the offices and homes of your potential customers. The choice of…

Only 7, we hear you shout?  There are numerous reasons why promotional products are so massively effective and rightly popular – and we’re only going to focus on 7 of them.  Why?  Because if we listed them all you would start thinking we were writing a Dickens novel! And we’ve not necessarily picked the “best”…

Marketing and eCommerce has adopted a thoroughly multi-channel approach in the modern world. We have enhanced measurement and targeting capabilities that have supercharged our marketing efforts, and eCommerce is showing no signs of slowing down any time soon. One might question the place of printed catalogues in a modern marketing plan, but catalogue printing never…

Whether you are looking to have a large run of high-end brochures produced with fancy finishes and trims, or a rapid turnaround set of business cards for a forthcoming event, there are always good reasons to choose your local printing firm. Here are five of our favourites! 1. Personal service Local printing services will invariably…