As we’ve seen, and covered in other articles, there are several decisions to make when you’re considering using promotional products to achieve business objectives: the purpose the type of merchandise the budget the production options the quantity the timescales In each of these broad decisions different factors will be operating, the end result of…
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Planning your promotional merchandise campaign
At first glance the decision on how many promotional products to order doesn’t seem a difficult one, but there are a number of considerations you need to think about before you take the plunge. And it’s not just about the cost, although of course that’s an important factor. The balance here is between what…
Read MoreManaged Print Services for Promotional Products
We’ve seen how many different types of promotional products are available, and we’ve looked at some of the decisions you have to make when considering which products to use for which campaigns and clients. The next thing to think about is, how, specifically, are you going to brand the product? In other words, what…
Read MoreHow much budget should you allocate to promotional gifts?
We’ve seen that there’s a vast range of promotional products available – with something for every conceivable opportunity – but you cannot escape the Return on Investment question. In other words, what value will giving the products out deliver? And intimately bound up with the answer to that question is, what will they cost?…
Read MoreHow to select the right corporate gifts
The sheer variety of promotional merchandise is staggering – there are so many different products to choose from that you are guaranteed to find something suitable. There is a flip side to this though – with so much choice, how do you decide what’s best? What’s ideal for one client may not be for…
Read MoreThe purpose of promotional products (9 – 12)
Let’s consider four further potential reasons why you might be considering using promotional merchandise, and look at each in turn in a little more detail. As we’ve indicated, each of these scenarios requires careful thinking, and potentially different types of merchandise. 9. It could be something to leave a potential customer after a meeting…
Read MoreThe purpose of promotional products (5 – 8)
Let’s consider the next four potential reasons why you might be considering using promotional merchandise, and look at each in turn in a little more detail. As we’ve indicated, each of these scenarios requires careful thinking, and potentially different types of merchandise. What about engendering team spirit? You could be at a team-building event,…
Read MoreThe purpose of promotional products (1 – 4)
Let’s consider four potential reasons why you might be considering using corporate gifts as part of your marketing strategy, and look at each in turn in a little more detail. As we’ve indicated, each of these scenarios requires careful thinking, and potentially different types of promotional products. You could be exhibiting at a show,…
Read MoreWhat is the purpose of promotional products?
When talking about goals (and here we mean the objective type of a goal, as opposed to the football type!) it’s often said that if you haven’t got one, not only will you not know if you’ve achieved it or not, but it’s highly likely that you won’t! There’s an element of tortology in this,…
Read MoreA guide to selecting the best promotional products
You’ve recognised the benefits of promotional merchandise, and you’ve decided that it’s high time that you decided to try it out. Easy, isn’t it? There are numerous places where you can source things like memory sticks, pencils, mugs, bags, and so on – the list is a long one! – so all you need…
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